FoxP2: Designing without fear of failure

For FoxP2 it is essential to keep creative energy and inspiration alive and strong.

Posted 19 Oct 12 By Design Indaba Duration: 00:05:36 Creative Economy • Graphic Design & Illustration Interviews / Video Interviews Design Indaba Conference 2012 Comments

FoxP2 believe that creativity will lead to reinventing things in a better way. Here Justin Gomes (executive creative director) and Charl Thom (group MD) speak about designing without the fear of failure.

You can't design something new without risking failure, says Thom.

The duo use the Star Wars films to highlight the principles that contributed to their success, and have helped to guide them in staying true to themselves. As a case study they draw on their successful anti-drinking and driving campaign, Drive Dry.